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Assignment 3: Case study #IDNM

#IdleNoMore

Images like this were created and spread online by grassroots people to support the movement.
What was #IdleNoMore ?

The #IdleNoMore movement was founded by four women: Nina Wilson a Nakota and Plains Cree from Treaty 4 White Bear, Sylvia McAdam a Cree from Treaty 6 territory, and Jessica Gordon, Pasqua 4 Treaty Territory and Sheelah McLean, a non-Indigenous woman from Saskatchewan.

In the Fall of 2012 they became concerned about proposed federal legislation, specifically a 457-page omnibus bill, officially known as the Jobs and Growth Act, but commonly called Bill-C-45. The bill aimed to alter 74 pieces of existing legislation so that fewer environmental assessments were required of industry, pipelines would be exempted from the navigable waters act, and only fish of commercial importance would be protected under environmental regulations. It also made changes to the Indian Act, so that land could be more easily surrendered for commercial development. In short, it the bill reduced environmental regulations to make way for industry, particularity oil and gas pipelines.

Artists - Idle No More
#IDNM used social media to educate, communicate and organize.

The #IdlenoMore (#IDNM) founders, believed the Harper government had purposely designed C-45 to be long, complex, and difficult to communicate to public. They were not alone. Opposition parties and the media had similar criticisms. Prime Minister Stephen Harper, and his conservative government held a majority at the time, meaning the Bill could pass even if very member of the opposition parties voted against it. Only public pressure on the Conservative party itself could stop the Bill.

“We were discovering things that were very concerning to us. Things that are hard to understand, very bulky. Very dense. I got a headache actually reading that Bill,” Nina Wilson said.

“Without land we’re not a nation. Without land we have no culture,” Sylvia McAdam explained.

How did IDNM’s understand its own success as a community?

On its “official” website which posted and tracked events and news in 2012-2013 #IDNM stated its vision. It was to be a peaceful movement, it was concerned with ensuring Indigenous people sovereignty to protect land and water was recognized.

If #IDNM’s goals could be summarized, into a list, it might look like this:

  • Stopping Bill C-45 and creating a large and peaceful ‘revolution’ that would recognize Indigenous sovereignty.
  • Communicate discontent with Canada’s environmental policies, and Indigenous authority to protect land and water
  • Raising consciousness among Indigenous people
  • ‘Flexing’

While #IDNM did not have achieve all of its goals, it was successful in organizing a real life social movement through social media.

Stopping Bill C-45 and creating a large and peaceful ‘revolution’ that would recognize Indigenous sovereignty.

The four founders began holding “teach-ins” on Nov 10. They set up a Facebook page to communicate and stream the teach-ins. Jessica Gordon says she needed to put in a name and typed in Idle No More “Because I’m not sitting here anymore… I’m not waiting.”

Bill C-45 was a spark, and immediate issue, which Indigenous people could rally around. However, underlying the Bill was the long-standing issue of consultation and consent when development is planned on Indigenous lands. In Canada large swatches of lands are protected by Treaties, other lands were never lost or surrendered. Canadian courts have occasionally blocked development when either industry or government has failed to consult Indigenous people and take their concerns to account. Courts have fallen short of Indigenous laws, which give Indigenous peoples a veto over development. Bill C-45 was understood to be an erosion of rights.

Among the early joiners of #IDNM were the Indigenous intelligentsia, those schooled in both Indigenous teachings by their communities and western knowledge through universities. among them Hayden King Anishinaabe from Beausoleil First Nation. he acknowledges underlying the legislation was a long-standing frustration with the Harper Conservatives, who had been in government since 2006, with a majority government since 2008.

“It was a decade of bad relationships with government. There was a mood,” he said.

Education about Bill C-45 remained a feature of the movement and social media was seen as a key to explain the threats to sovereignty and the environment of particular concern to Indigenous people, which was not being covered by media. So, for example on December 2, there was also a teach -in held on the blood reserve by four Indigenous female lawyers, streamed live on Youtube. 

Although social media was originally seen as a tool for education, it soon became a tool for mobilization, according to journalist Rick Harp who followed the movement closely.

In Winnipeg, Wilson had tried previously to organize a rally about Bill-45 by door-knocking in Winnipeg. For the first one only a dozen people turned out. By December 10, buzz about #IDNM on social increased the interest and about 200 people came for a rally in the espite the cold Canadian winter.

“I’m really happy. I’m really proud of our people. I was overwhelmed earlier because just to see that many people coming together for something we all want, and want to work through. It was overwhelming and it was awesome,” Wilson later told APTN news.

Until December 4, the movement had been almost entirely organized by grassroots people. But that day a half dozen Chiefs who were in a meeting in Ottawa attempting to push their way into House of Commons, carrying a wampum belt. 

Then on December 11, Chief Theresa Spence of the Attawapiskat First Nation in northern Ontario, set up a camp on Victoria island, in Ottawa a stone’s throw from Parliament hill, and began a hunger strike. Her demands to end the strike included a meeting between chiefs, and the Prime Minister and governor general. 

The movement outlasted Bill C-45 which was passed without amendments on December 14, by the Conservative government who held a majority int the House of Commons. Instead of stopping, #IDNM grew.

Over the next weeks dozens of #IDNM rallies, marches and round dance flash mobs took place across Canada bringing out hundreds of people.

Media was paying little attention to IDNM for the first month. Indigenous people made and shared their own videos while exerting pressure on mainstream media to recognize and report on the movement, like this flash mob in Saskatoon.

Unlike other Indigenous protests that tend to take place remotely, in one location on the site of development, these protests were urban, occurred quickly and seemingly randomly.

Little of this ensuing activity was coordinated by the four founders. IdleNoMore had no leader. It was a grassroots movement where any single person could spark a large action with a tweet or a Facebook post. It stunned government and became an issue of concern for the RCMP, even though they never became violent.

Typically, word of a planned event would be posted and spread on Facebook a day or two in advance, and spread through existing social networks. It would be amplifies on Twitter. The people now operating official and non-official #IDNM websites, Twitter, and Facebook accounts aggregated and amplified the posts.

According to the Globe and Mail the hashtag #IdleNoMore grew and would receive more than 144,000 tweets over Christmas Holidays (Dec 24-31) and 12,000 Facebook mentions.

December also started to see road blocks and disruptions to trains. There is no complete record of events, but a sampling from news coverage includes:

  • Four highway blockades in Alberta included: Hobbema, Driftpile, Blood Tribe territory and Frog Lake First Nation.
  • A blockade of the Trans-Canada Highway, Portage La Prairie, Manitoba
  • Three Ontario blockades included: a shutdown of Highway 401 near London, a block of Highway 6 north of Manitoulin Island and a blockade of a rail line at a chemical factory near Sarnia.
  • In Quebec highway 132 was shut down and a slowdown took place at Pointe-À-La-Croix, Quebec.
  • A traffic slowdown took place at Campbellton, New Brunswick
  • Two traffic slow-downs took place in Nova Scotia, with land protectors handing out information on Bill C-45

The founders were less sure about the road blocks.

“Excited and scared at the same time,” is how Nina Wilson described her feelings. “I worry for my people, I don’t want them to be incarcerated, I don’t want them to be in trouble, their kids left at home because they have to be in jail or in court. My mind was racing crazy.”

However no one controlled the movement. The founders had no authority, nor had they asked for any. While the movement was pan-Indigenous in the sense that it crossed all nations, each nation has its own organizing structure and grassroots connections. These took over the movement, spreading it, and giving local people the power to shape their actions as they wished.

Members of the #IdleNomore movement say the absence of an appointed leader or rule by committee was a more traditional form of Indigenous community organizing.

“In some ways I think that Idle No more reflected Indigenous notions of governance becaue there was no vocal individual you could go to” says Hayden King.

“From an Indigenous perspective it wasn’t leaderless; it is never leaderless. it was that power and leadership were dispersed and were being shared by a lot of people, ” says Tara Williamson a writer and educator who was part of the movement.

The messaging about dissatisfaction with federal laws governing the environment without consultation remained consistent. A key message was that Indigenous peoples have rights to govern traditional and unceded lands, whether by treaty, constitution or traditional law pre-dating Canada.

“Our community was already feeling a sense of angst, maybe, a sense of frustration,” says Tanya Kappo. She believes the atmosphere was ripe for an expression of discontent.

Social media spread word of the movement beyond Canada’s borders so that sympathy protests were held by Indigenous peoples in the US, Australia, New Zealand and other countries.

The events map from the Idle No More site has been taken down. This map by Media Scoop showed events planned for January 11 2013, at the peak of the movement.

A large protest took place in Ottawa on January 11, 2013. Subsequently then Prime Minister Harper agreed to meet with Chiefs.

Scenes from various #IDNM movements from a short video By CBC

Prime Minister Harper agreed to meet with Chiefs. Only some of the chiefs agreed to meet, as the governor general was not present. Others did not feel a meeting with the Prime Minister was the point of the movement.

Chief Spence ended her hunger strike January 24, 2013.

The movement fizzled after January 2013, but didn’t disappear. The round dances had stopped but teach-ins continued. Social media connections had been made.

Subsequently conversations among Indigenous people questioned if the movement had accomplished anything.

Communicate discontent with Canada’s environmental policies, and Indigenous authority to protect land and water

Early on #IDNM bwas ignored by mainstream media, much like an earlier movement Occupy Wall Street was originally ignored by media in the US.

“The early days, those first few weeks it was difficult to get anyone’s attention,” says King.

A search of Google Trends shows that serious coverage of IdleNomore only began after December 10, weeks after the demonstrations began.

At the time #IDNM launched they found themselves in competition for media attention with a story about the “IKEA Monkey.”

APTN reporter asks why mainstream media missed a massive protest and covered a monkey instead. Originally aired Dec 12, 2012

Part of the #IDNM movement became pressuring mainstream media to pay attention. They focused on the public broadcaster, CBC.

CBC personalities like The National anchor Peter Mansbridge received a barrage of pushback on social media, some polite, some mocking and disparaging.

As seen above CBC National did not run a story until December 20, 2012, far into the protests and 9 days after Chief Spence began her hunger strike.

Professor Anna Mongibello, University of Naples, performed a content analysis of media in 2012 in her book Indigenous Peoples in Canadian News.She captured the coverage of #IDNM by three national news sources: APTN, the Indigenous broadcaster; CBC the public broadcaster and CTV a private broadcaster.

Her analysis shows how differently media outlets shaped their coverage of #IDNM.
The pie charts above below are from Mongibello’s study except the colors have been altered for legibility.

To APTN #IDNM was an Indigenous rights movement, with 23% percent of its coverage focused on that topic. APTN was the only media to define #IDNM as a movement about land and water protection (23%); and was the only media to mention tar sands (14%), progress and solutions (8%), or colonialism (4%).

To CBC the movement was primarily about Aboriginal Rights (29%), although this remained undefined, and a hunger strike (24%), which blocked traffic.

CTV the private broadcaster, but the highest rated of the three, was an outlier. The majority of its coverage focused on divisions in the movement (23%), and violence (22%); Neither APTN nor CBC understood the movement to be violent. CTV also focused slight more on traffic caused by #IDNM (18%) than CBC (17%); this topic was absent from APTN.

While it is not media’s job to be a spokesperson for a movement; media should be able to present the public an accurate idea of why #IDNM was happening. APTN coverage was closer to representing #IdleNoMore’s view of itself, and CBC was somewhere in the middle. It unlikely that viewers of CTV could have understood why #IDNM was happening. To Mongibello CTV’s focus on alleged violence and internal conflict served to undermine the legitimacy of the movement.

#IDNM was successful in pushing mainstream media to cover their issues, although it was not a portrayal that always accurately reflected the movement.

It was important then, if #IDNM was to be able to speak over mainstream media’s representation of it, and to communicate its message to Canadians that it post its own media, which it did in abundance on YouTube, Twitter and Facebook. It is unknowable if the efforts bore fruit. However, the knowledge, and effort of #IDNM to take control of its message can be considered a success in terms of social cohesion for the group.

Raising consciousness among Indigenous people

Organizers of #IDNM even years after the peak of the movement say that while there may not be dozens of weekly rallies, the movement has a lasting effect on Indigenous people.

“I think another significant change was the consciousness among Indigenous peoples was raised.  I think that for the first time a lot of Indigenous peoples started contextualizing their own circumstances, started to understand why they were in the situation they were in,” says Hayden King. 

Artists - Idle No More

“If nothing changes in terms of the government, and what they are doing we’ll always have to show resistance I feel that’s a real tragedy for Canada because instead of having the time and the opportunity to build ourselves and build our communities we’re always having to struggle and resist.   On the other hand, that is what is building us into strong nations,” says Sylvia McAdam.

“Pride is the biggest thing, I see pride in in our youth especially and within our own grassroots people organizing and respecting each other and realizing there is much more we can do. We don’t have to rely on chiefs. We don’t have to rely on government. Our own organizing and that nation-hood building on the ground is important,” says Nina Wilson.

‘Flexing’

Nor has the #IDNM truly ended, it just changes form.

“What we are today is no longer Idle No More, but Idle No More lives in new movements,” says Hayden King. ” For me, and I’ve been involved in Indigenous activism for more than a decade now, I think of things as pre and post Idle No More. There was how we did politics before Idle No more and how we did politics after Idle No More and they are quite different.”

People involved in the movement were also certain that under the right circumstances the movement could arise again.

Although there have been other conflicts it was in January 2020 when a movement like #IDNM rose again.

January 2020 as sympathy protests were organized in support of a group of traditional chiefs of the Wet’suwet’en First Nation located in British Columbia.

The issue involves a long-standing dispute over whether or not the government has consent to built the Costal Gaslink pipeline through the unceded lands of the Wet’suwet’en protesters and their supporters were arrested along this road in early February, sparking solidarity protests and blockades across Canada.

While one hereditary chief supported the pipeline as did a number of elected chiefs, the traditional chiefs laid claim over a large swatch of traditional territory.

Wet’suwet’en who oppose the pipeline and their supporters were arrested along this road in early February, sparking solidarity protests and blockades across Canada.

Video of arrest of Chief Spookw, Wet’suwet’en people and supporters who oppose the construction of the pipeline on their territory.The blocked the highway after his arrest, asking the chief be freed. Video by Melissa Cos, journalist for Media Co-op. Cox was also subsequently arrested and detained. She has yet to be charged with anything.

One change was information in advance of actions was relayed by phone through small groups of volunteers instead of social media posts. Perhaps because of growing concern about police monitoring of Indigenous people. In the year following #IDNM it was revealed that police had scoured social media post and made a list of potential ‘radicals’ from participants in #IDNM.

The #IDNM hashtag resurfaced as marches and rallies took place. Along side however was the rise of a new hashtage and message: #ShutdownCanada which advocated for and achieved long term blockages of railway lines and other infrastructure.

The goal was to force the federal government, now a liberal minority government led by Prime Minister Justin Trudeau to negotiate with the hereditary chiefs of Wet’suwet’en. Trudeau eventually agreed to do so, and an agreement is under negotiation.

Arrest of Mohawks who blocked a rail line in sympathy with Wet’suwet’en hereditary chiefs. Footage by Real Peoples Media.

However unlike #IDNM where the mood was somewhat optimistic, it did seem the new movement — and backlash against it – was more bitter, as mainstream media and social media became a battle ground debating Indigenous rights, and an outlet for frustration and in some cases racism.

“You do everything you can until you get to the point where you have to be active in a direct action… Until then we are completely invisible. Our issues aren’t covered, they aren’t considered important. Once we get to that point we get demonized, we get shown as violent and angry — like we are not willing to deal with things in a civilized way,” says Williamson.

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Assign 2: Media Diary aka, How Twitter is ruining my mental health.

This will end with a data graph. I know no one wants a data graph but rest assured – this is not your usual visualization. It measures 1) Twitter engagements each day, 2) A self-assessment of my emotional reaction to my tweets, tweets about me, replies or just what was coming down the feed.

First an explanation.

Twitter is not my social media tool of choice, and I would not be on Twitter at all if I was not a journalist. It’s mean. Now that I am in the US I use it more frequently to follow news as there is really no alternative for breaking news in Canada. I don’t have an opt out.

This month was an unusual. I was more engaged and with material that is not good news for anyone. Around February 7, federal police prepared to arrest Indigenous families and leaders for blocking  pipeline construction on their traditional lands. According to their laws and Canada’s they do have a legal say in development. However the government wants the pipeline through, and got an injunction. Police did nor want reporters taping the arrests and therefore detained and repeated threatened to arrest reporters.

I got pulled in to both these issues – because it is my job.  As I collected the social media data I became conscious of how fierce and volatile my own emotional reactions can be. Especially as the racism and vitriol grew, some coming directly from elected politicians (Canadians are not as nice as reputed.)

I think I notice that the more I reported the more my tweets seemed to be seen by a group of people whom I don’t think the Algorithms normally bring to my feed.

Here are a few tweets that impacted me emotionally.

Now on to the data graph I promised.

The blue bars are twitter engagements by day, the orange line is my self-assessment on the strength of my emotional reaction. The emojis should speak for themselves (but in case they don’t I labelled them.)

Does this graph look crazy?

Then mission accomplished.

Twitter makes me crazy.

I just changed my settings to lower the interactions for a few days. I still want it to monitor the roadblocks etc – and need it as well. Jut a few hours ago I got a DM that a US journalist was arrested.

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Being without my phone sucked. But only a little bit.

This should have been easy. Every year I take a 2 week back-country trip – canoeing, tenting, hiking. It’s rough and physical and basic. We don’t bring phones – we would not get a signal anyway. We don’t even bring watches. I love being off the grid and losing my sense of time. But being without my phone for 24 hours wasn’t easy. There was discomfort, but also relief.

This experiment was different from my other times off the grid. Those back country trips were curated and planned. I chose days I knew would not be busy. My boss, my staff, my significant others were all informed. I delegated my responsibilities. I set up outbox messages to inform anyone who tried to reach me how long I’d be gone and who to contact while I was away. I didn’t really want to go through that whole process for 24 hours. So I didn’t.

The last 2 weeks have been unusual. Events made me more dependent on my phone. At one point, I honestly thought this blog would be about why I failed this assignment.

Here’s what happened in a nutshell. Canada wants to build a pipeline which will cut through unceded land controlled by Wet’suwet’en  hereditary chiefs. They and a small group of families are blocking construction. Police have moved in to arresting them. Police also told journalists who tried to report on these events to leave or face arrest themselves. It’s been going on since February 6. The threat of arresting journalists impacts me because I am President of the Canadian Journalist Association.

For 2 weeks my phone has been a lifeline, a critical communication tool, and a constant source of stress. My algorithms are different since I moved to the US. Add to that that there is virtually no reporting on Canada in the US, and apple news, texts, phone calls and checking with journalists on social media became a 24 hour habit. I needed that phone. Fortunately it calmed down.

I was I happy to turn it off for 24 hours.

Of course this is not normal. If it had been a normal day the issues caused by not having my phone would be minor: I’d need to use a real alarm clock,  I’d get news more slowly and less frequently, I would not having a podcast to entertain me listen on the walk in to school (not a big deal). I would not have or music to motivate me during a run. (Big deal). I would not be able to quickly google a fact (annoying). All my scheduled meetings, classes and assignments are in my iPhone calendar. Without it I have to check 5 different calendars. I like to fall asleep to a podcast. I use Uber eats and Lyft much too often.

Monday was not normal for two reasons. First, my phone time had hyper-increased for the reasons mentioned. Although I felt the situation was cooling, and and warned my colleagues that I’d be off the grid, I was anxious. Before I turned my phone off, someone sent a tweet that concerned me. A friend pointed out, whatever results from that tweet will happen, whether I am watching it in real time or not.

Monday was also not routine because it was a holiday. I joined friends for a hike. I brought my DSLR camera, but I missed being able to instantly sharing photos and see my friends reactions. Not having GPS was hell. We got lost a few times which would not have happened with my phone. I was less rude. I wasn’t using a lull in a conversation to check social media. I was not texting while friends spoke to me.

I was more relaxed, and happy. But let’s face it. That happiness is temporary. My real world involves my phone, and texts and Twitter. Being off it and doing what I do can be temporary reprieve but it is not a realistic life style choice. Nor do I want it to be.

My conclusion. I love my phone. Overall it makes my life better. However, the attachment to social media amplifies everything. I love its timeliness; I hate its intensity.

Now, I am back from my hike with no food in the house.  How do I do Uber eats on a computer? Dammit.