Categories
Uncategorized

Homecourt

by Jianyu Li and Jack Chen

Homecourt – A digital media platform serving offline social networking through basketball pick up games building upon the “HUPU” community

Overview

The problem “Homecourt” is addressing is that people nowaday are bound with their online social networks, which are weak relationships, and it’s hard for them to turn it into strong relationships in the real world. The offline world might not offer many chances for people to make connections with others in this age of online prosperity. Team sports are an  exceptional medium that can often create strong bonds in social relationships. The act of joining a pick up basketball game is naturally an act of alliance which is one step closer to making friends, even if they might have different backgrounds.

Goals

  1. Leading the online community towards an offline lifestyle through the medium of team sports (Basketball).
  2. Strengthening the bond of the “HUPU” online community while promoting offline social interaction.
  3. Creating an intentional healthy interaction and then sprawling a healthy sense of community.

Why HUPU?

  • Original Fanbase

The HUPU community is already a famous online sports community in China and has a mature online structure that encompass millions of loyal users for numerous years.

  • Cultural Significance

In HUPU’s case study, we found that the center bulletin board system (BBS) community has already accumulated a large group of loyal users who trust the community and the platform, but it’s still an online connection that does not promote a healthy community. On the offline aspect they officially held official high level basketball events and came out with some star players and have a lot of audiences. Star players have gained a huge following through online platforms such as TikTok and Chinese variety shows in recent years.

  • Flaws

Even though HUPU is quite successful, We feel a strong offline aspect for the community is necessary for a healthy community both physically and mentally. We want to connect “homecourt” with the community star players, the existing basketball discussion sector and the reputation or rating system with the community. Furthermore, it has the potential of growth and attracting users HUPU previously could not.

Specifications

Our Online to Offline (o2o) model is to use incentives to make people gather offline on the court and turn the online weak connection into offline strong connections in order to improve the healthy network within the existing community of “HUPU”. Our core philosophy is to make good use of the existing resources, supplementing and improving the vacancy of the offline part and contribute to the consolidation of the online community network.

Homecourt User Flow

How does it work?

The application would allow the online HUPU community to find, join, and create pick up basketball games in their physical ficinity. Continuing the credit system of HUPU, users can monitor each other for security/behavior and use these credits for benefits such as ball rental and prizes. Furthermore, fans get chances to meet and play basketball with community star players in the area.

To use the Homecourt app, the user needs to have a HUPU account and pass a test. The test can ensure the inheritance of the community culture and make users value this community more. To connect with the HUPU community, Homecourt is also located within the original basketball discussion section. Within the discussion sector, users can choose to access the BBS posts or the Homecourt application.

Map and short video are two main interfaces of the platform. Tik Tok style short video allows users to interact with digital media that showcase skills, player personalities and court settings. There can be small challenges to promote connectivity, like the 3 pointer challenge.

From the map, users can see the information and popularity of surrounding courts. Users can also find courts where star HUPU players are playing.

Users can create and join games using Homecourt. From the map, users can find people who usually play on that court. After the game, you can connect with them through the platform.

Create, join, find friends.

Short videos like Tik Tok is another good way for people to share their stories within the court. The most fire video can be put on the homepage of HUPU. Moreover, you can check out the vlogger’s information and the court where they made that video.

From the users’ profile you can see their reputation level, when did they join HUPU community and their credits. You can also chat with them and see the posts they made in the community.

Existing HUPU credit system as a security screening and communal monitoring system. To ensure the security and quality of the game, people can report others’ behaviors to make adjustments on their credits based on HUPU’s credit system.

Creating other physical and non-physical incentives to connect users with this platform. like the basketball ranking system or basketball sharing system which already exists in China; users may rent basketball for free using their credits.

Reflection

From the start of the research to synthesizing the prototype, we always felt a strong connection to the project because of our love for social media and team sports. The process helped us learn a lot about unique online communities and affirm information that are within our prediction as well. In a future where online social interaction will become predominant, especially after the COVID-19 crises, offline life will be a valuable commodity. Our project speaks to the basic needs of human socialization in a world that lacks interaction and communication. By using the medium of basketball, we hope to inspire a portion of the online community to come offline, thus strengthening the bond that makes a healthy online community as well as preserving the beauty of offline human interaction.

Categories
Uncategorized

Assignment #3 HUPU – Boys’ Dormitory

Dormitory of college students(1990s, China)
source:https://www.360kuai.com/pc/95e8abebb65442327?cota=4&sign=360_7bc3b157

It’s hard to say that HUPU is a successful online community. As one of the oldest Chinese online sports BBS community. HUPU was founded by Dr. Hang Cheng in Chicago in 2004 which was the year after Yao Ming entered NBA. The original name of HUPU was “hoopChina” which reinforced its function as an online basketball forum. After 16 years of its establishment, HUPU still hasn’t obtained the right to broadcast NBA games. Compared to Tencent Sport’s 26 million users, it only has 5 million users with 12.6% market share.[1]

HUPU Family = HUPU + JR
source: https://www.sohu.com/a/216238135_116132

This is a male community where 89.48% of the users are male under 40[2], In China, people call them “Staight Man” which means an immature man who have little understanding of women and is slightly macho. HUPU is also a warm community. Its user’s loyalty is extremely high, over 40% of users have used it for more than 5 years. [3]“Family” is the core concept of HUPU. people call each other “JR” (Jia-Ren) which means brothers and sisters in Chinese, and the designer also combine the word “JR” with “HUPU” to generate the logo. It has even became a secret code for users to recognize each others in reality. When some JRs have difficulties in their lives, others are always willing to help them out in real life. HUPU is not a perfect community. There are also prejudice, ridicule, jealousy and bragging just like any other communities and are not free from misinformation or disinformation as well. But most JRs are willing to accept these defects and try their best to make the community a better place.

A “Straight Man” post: What should I do? I melted all my girlfriend’s lipsticks together!
Source: https://chuansongme.com/n/2546358247811

The lecture “Six Essential Pillars of a Healthy Online Community” provides a definition of a healthy online community. It defines a healthy community is:

A community where the achievement of its core goals and mission is possible; and a place where its members can contribute and fulfill that vision without being harassed, threatened, or abused.

I partially agree with this definition and I think a healthy online community is a community like a family that gives people a sense of belonging. It is also a community of sincerity and genuineness where people can easily “be themselves” and are encouraged to share their opinions and communicate with others sincerely without interruption of external or internal factors. From this perspective, HUPU can be seen as a healthy community.

The Establishment of HUPU Family

Before the advent of the smartphone era, TV was the only resource for Chinese people to watch NBA games. However, most NBA games were only broadcasted in the morning in China due to different time zones, and the majority of the audiences are students at schools or young professionals in the offices. Therefore how to watch the NBA games became a tricky problem. In this circumstance, HUPU came up with a solution of “NBA text streaming”. The hosts of the live room vividly described the process and scores of the games, meanwhile people can discuss with others on the comment area which also greatly added to the fun of watching NBA games.

NBA text streaming: Thunder vs Rocket, 1.35million audiences
image source:https://www.imooc.com/article/80096

HUPU played a significant role in propagating NBA culture after Yao Ming entered NBA. For me, as a user for more than 12 years since middle school, watching NBA games through HUPU’s “NBA text streaming” in classroom constituted my unforgettable youth memory. It even became a “classroom culture” for all the boys, we talked about “Lakers vs Celtics”, “Lebron vs Kobe” and even the sneaker cultures after class. HUPU not only introduced an exotic western world to us Chinese boys but also brought all the NBA fans together as a big family in the early age. In this way, HUPU accumulated the initial large number of loyal male users as the foundation of the dormitory culture.

Watch “NBA text streaming” in class
Source: https://giaoduc.net.vn/du-hoc/nhung-hinh-anh-hai-huoc-cua-cac-ban-sinh-vien-tren-khap-the-gioi-p12-post56279.gd

With the introduction of smartphones in the next decades, the HUPU community became diversified, its topics has gradually extended from basketball, sports to technology, traveling, education and other sectors. The most famous sector is called the “Pedestrian Street” where people sharing their personal stories and opinions of almost everything from campus life to work experiences, from girlfriends to their employers. It has also became the most attractive part of HUPU and gradually formed its unique dormitory culture.

The first generation of JRs like me played a pivotal role in shaping the culture and spirit of the community. Encouraging them to stay active inside the community is the key for a healthy community and its fascinating culture.

The “Pedestrian Street” – Boy’s Dormitory

The “Pedestrian Street” is the most famous sector of HUPU.

With the rapid development of China in the last decade, Chinese young generations are under increasing pressures due to the horrible house price and the peer competition especially in tier 1 big cities like Beijing or Shanghai. It’s not easy for people to make real friends under such situations and they are no longer willing to share their true feelings and opinions with others in real life. In other words, people are always wearing a mask instead of being real. In this case, HUPU provides an excellent platform for like-minded people (They are at least NBA fans, otherwise they would not know this app) to communicate with each other and be themselves. Users are not in their real name, instead they can choose their own names to feel more comfortable. It’s just like a big dormitory for college boys, where people relaxing in their beds, listening to other people’s stories and talking sincerely about their embarrassments, secrets, their favorite basketball players, their final exam scores and the most important thing – their stories with girls.

Boys’ Dormitory
Source: https://m.sohu.com/n/538517738/

JRs love beautiful girls like any young boys in the world and it also becomes one of the main topics of their discussion. They even run competitions for their favorite actresses every year to select the final champion after multiple rounds of voting and scoring.

Competition for the most beautiful actress
Source: https://www.xuehua.us/2018/06/10/虎扑女神大赛16强将出炉,娜扎pk热巴,终于看到90后/

JRs also love to hear others’ embarrassing stories with girls, especially stories about how others broke up with their girlfriends. JRs laugh at these ridiculous stories but also give them sincere advices. In HUPU, some animal or words were given new meanings based on these stories and even became the icon for the “Pedestrian Street”. For example, in “Pedestrian Street”, Honey Badger means people who are overconfident, it came from a story where an overconfident boy with a similar hair cut as a Honey Badger who was rejected by a girl. Most of the stories cannot be understood without the HUPU’s context, so it contributes to the formation of exclusive HUPU family to some extent and some of them even had been put into the exam for getting into the community.

Honey Badger = Overconfident Boys
Source:https://www.sohu.com/a/258426601_583243

Regulations and Management for HUPU Family

A healthy family ought to have their own norms to ensure that their family members are all welcomed.

People are usually tend to be more sincere and relaxed with old friends and like-minded others. Besides, high-quality and genuine stories can attract more people and contribute to the creation of a more healthy community. In this way, HUPU created its management and regulation system to reward the loyal and high-quality users and to eliminate undesirables.

To ensure the user’s quality of HUPU community, users need to browse the posts to have a fully understanding of HUPU’s culture without logging in first and have to finish an exam to be tested if they are qualified before creating a new account. The exam contains 20 questions about community culture, regulations and basic sports knowledge like “which team won the NBA championship in 2016?” or “What kind of posts would be banned?” Users have to answer 18 questions correctly to become a JR.

The Exam
Source: http://www.woshipm.com/evaluating/1605762.html

HUPU also has an evaluation system for users, it has 10 different titles based on JRs’ credits level. A new user cannot make new posts directly after creating his account. Instead, he or she has to make high-quality comments to gain credit first. Only JRs over level 5 can create new posts. Moreover, JRs can “like” or “dislike” the comments and posts to increase or decrease the credits of respondents. Those who deliberately insult and attack others or spread disinformation will be kicked out of the community by the administrator。

10 different titles based on credits level
Source: http://www.woshipm.com/evaluating/1605762.html

HUPU is a huge dormitory for both young boys and old boys, It is a place where people treat others like family members and can talk about anything just like college students bragging with their roommates. It is a place where everyone can express themselves sincerely. The name “JR” bond all members together as a family, which I think is the core factor for a healthy online community.


References:

【1】http://www.woshipm.com/evaluating/1605762.html accessed November 8,2018.

【2】http://www.woshipm.com/evaluating/3278945.html accessed January 2, 2020.

【3】http://www.woshipm.com/evaluating/3434393.html accessed February 27, 2020.

【4】https://chuansongme.com/n/2546358247811 accessed September 12, 2018.

Categories
Uncategorized

Assignment 2: Media Diary

Categories
Uncategorized

Assignment #1: No Phone Day

From 02/17/2020 9pm to 02/18/2020 9pm I spent 24 hours without my phone and Internet. I listed my schedule of this 24 hours below.

Time Period Work
02/17 9pm-11:30pmReading
02/17 11:30-02/18 8am Sleep
02/18 8am-11:45amReading + Assignment
02/18 11:45am-1:00pmClass
02/18 1:00pm-2:00pmLunch
02/18 2:00pm-2:30pmCareer Service
02/18 2:30pm-5:00pmRest at Home
02/18 5:00pm-9:00pmReading+Assignment at Home

As you can see, It is an ordinary day of a graduate student’s life. Internet is not necessary for all of these events. However, 24 hours without internet still caused some inconveniences for a modern human being in 21th century:

  1. Feeling bored when resting alone without internet. I cannot browse the Youtube and any social media which made me feel isolated from the world.
  2. Afraid of missing some important messages and emails, it bring me anxiety to some degrees.
  3. I have to download all the things I need in the next 24 hours to my laptop in advance and I also have to check the list carefully to prevent missing things.
  4. Without internet means I have to stay alone for the whole day because I cannot contact with any of my friends and they cannot find me as well.
  5. Feeling sorry because I thought my family and friends will worry about me if they cannot find me. (Not Actually)

In summary, life without the internet brought me more anxiety at mental level instead of the true obstacles in my real life.

As an international student from China, I have to say that it’s more easier to live without internet in U.S. than in China. In the last decades, the physical environment in China has been shaped by internet dramatically. With the rise of mobile payments, smart phones are necessities for almost anything in life. For example, sometimes you have to wait more than an hour outside a restaurant if you haven’t made the reservation online in advance, on the contrary you can even get a discount if you help the restaurant post their information on your social media. In U.S. you can use credit card to make the payment but in China most small stores and restaurants refuse to take cards, the only thing they accept is mobile payment. Moreover, mobile payment allows you to use multiple modes of transports to travel, without it, you have to buy different bus cards to use those different transports. In other words, it is difficult to live in China without Internet and smart phones.

  In TED talk, Turkle argues that people should have more “real” conversation rather than communication through social media. Nevertheless, social media is playing a more and more significant role in people’s social life, and there are also rules that you have to obey. For example, sometimes phone calls are considered as interruptions and messages are more acceptable. Responding to messages timely is considered polite, and vice versa.

  In conclusion, I think my relationship with my phone and internet is quite opposite to the word “addiction”. I really enjoy the “real” conversation with others and observing the world without the lens of technologies like internet. I often miss my childhood although the world is small at that time. Nevertheless, technologies have completely changed the world and the way people live, so actually the choice is not in your hands.